Sony A80K Bravia XR OLED | TV OLED

Next generation images and sounds with cognitive intelligence

Take audio and visuals to a new level with Cognitive Processor XR™. Our revolutionary processor in BRAVIA XR™ TVs reproduces content by replicating how the human brain hears and sees, for an incredibly lifelike experience. It understands how the human eye focuses and analyzes images to deliver true-to-life depth, stunning contrast, and brilliant color.

How Cognitive Processor XR works

Conventional AI can only detect and analyze single elements, such as color, contrast and sharpness. This means that the item is only improved to a certain level. The way we perceive the world is based on information of all kinds arriving simultaneously to the brain from the eyes and ears. Similarly, Cognitive Processor XR™ analyzes hundreds of thousands of items simultaneously. One such element is the focal point, which can detect where humans tend to focus the most. Cross-analysis of each image element, including the focal point, generates depth information and adjusts each part to give the image more depth and realism.

What is focal point?

The focal point of an image is the area that tends to focus, the point where the eye is naturally drawn into the scene. TVs with Cognitive Processor XR recognize this focal point and enhance that part of the picture, just like our eyes do in the real world. Thus, there is more depth for the player with the ball or the main character and scores become easier to see.

Exceptional pure blacks for realistic depth and texture

By pairing the OLED panel with XR OLED Contrast Pro, this TV boosts color and contrast in bright areas for absolute blacks and unprecedented bright peaks. In combination with Cognitive Processor XR™, it enhances the image by replicating the way the human eye focuses, so you won't lose detail even in the brightest or darkest areas.

The screen is the speaker: images and sound in perfect harmony Acoustic Surface Audio＋™ uses special actuators to transform the screen into a multi-channel speaker. Sound seamlessly follows the action on screen with picture and sound in total harmony for a truly immersive experience.

Hands-free assistance with Google

With voice control built into Google TV, you can set up and control your TV without a remote. Ask Google for a title, search by genre, and get personalized recommendations like, "Okay, Google, what do you recommend I watch?" Get on-screen answers, control smart devices, and more.

Renew, recycle and reduce, designed for the environment

BRAVIA XR TVs offer immersive experiences and are environmentally friendly. We are committed to using less virgin plastic in TVs and packaging. For the back cover, the A90K uses Sony's SORPLAS™ material which is 85% recyclable. Backlight technologies, BRAVIA CAM and sensors deliver high picture quality and reduce power consumption.

XR OLED Contrast Pro optimizes color and contrast in the brightest areas to deliver exceptional levels of realism with absolute blacks and peak brightness. With a temperature sensor and high-brightness panel, this OLED TV uses our Cognitive Processor XR™ to sense screen temperature and perform precise light control, so that pixels in dark areas are illuminated simultaneously.

Broad color spectrum for true-to-life shades and hues With Cognitive Processor XR™, XR Triluminos Pro gives the A90K access to a broad color palette to reproduce each hue in the infinite gradations of the real world. With a wide color gamut and human-centric processor, it can detect color from saturation, hue and brightness to reproduce natural hues.	Recreate lost texture for content close to 4K quality With XR 4K Upscaling, entertainment approaches 4K quality, whatever the content or source. Cognitive Processor XR™ accesses vast amounts of data, recreating lost textures and details for lifelike images.

Intelligent motion processing for smooth action

Powered by Cognitive Processor XR™, XR OLED Motion eliminates blur by detecting and analyzing key visual elements over successive frames. Create and insert extra frames between the original ones for smooth, sharp action even in fast sequences.

Gorgeous colors from every angle

Watching TV from the sides is now as good as sitting in the center. The self-illuminating OLED panel delivers true-to-life, consistent color from any viewing angle.

The screen is the speaker: sound synchronized with images

Sound comes from the screen with Acoustic Surface Audio+™. The two actuators vibrate, transforming the screen into a speaker to create powerful acoustics that follow the movements of the images, offering realistic sounds with clear and natural dialogues. The center subwoofer boosts bass for truly immersive cinematic sound.

Voice Zoom™ 2 optimizes voices for crystal clear dialogue

Hear clearly without having to turn up the volume. Even for the hardest to hear speech, Voice Zoom 2 detects the type of voice, analyzes it and optimizes its clarity.

Compact TV for immersive gaming, picture and sound

The compact A90K with immersive OLED picture and sound and Cognitive Processor XR™ technology makes for the ideal display for gaming. Thanks to compatibility with the various gaming functions included in HDMI 2.1, it ensures an immersive gaming experience.

Optimized vision with BRAVIA CAM

Connect your BRAVIA XR TV with BRAVIA CAM (sold separately) for an even more immersive viewing experience. BRAVIA CAM recognizes your position in the room and the distance from the TV, then adjusts the sound and picture settings accordingly. The audio is clearer and the picture brightness customized according to the viewing environment.

Simple and easy to use premium remote control

We've totally redesigned the remote for easy control of your TV, day or night. The buttons are simplified and the backlight allows you to see even in the dark. With a compact aluminum design, the remote is comfortable and looks elegant.

Easy to clean and always keep clean

Designed with a flush surface, less protruding buttons and a special polyurethane coating, our remote is easy to clean and keep it that way. All buttons are lined with antibacterial material.

Find your lost remote easily using your voice

Never lose your remote again. With the Finder function, just say ''OK Google, find the remote'' or press the button on the side of the TV to activate the search. The remote will beep allowing you to locate it quickly.

Incredibly versatile triple position stand

The triple-position stand lets you choose from various settings: standard, to focus on the image; narrow, for smaller furniture; soundbar, for the placement of the audio system.